Aurore is a contemporary lingerie brand based in London, specializing in high-quality handmade lingerie. They focus on sustainability, environmental ethics, and innovative practices that deliver a luxury experience without sacrificing social responsibility. They do not overproduce, support the "less is better" approach to apparel production with their capsule collections.
Women have a complex relationship with their bodies as it goes through its natural life cycles, so Aurore strives to enhance women's lives through lingerie that is comfortable, empowering, and offers an excellent fit. In this new decade, we see a woman who is independent and strong, and at the same time feminine and sensual.
Founded in 2018, Aurore gained recognition from leading platforms and magazines including Elle and Instyle. They primarily use lace, silk, and tulle in production and source from European and Japanese excess stock.